1 /
Register your blog in directories
One
of the first things to do - after of course the declaration of the URL of the
blog on the major search engines (Google, Bing, Orange) - is to do the same
with directories / blog engines. This will take only few minutes. You are
usually asked for the name and description of the blog and a URL. Then you have
to select the category in which your blog will be stored. If the directory does
not offer a category corresponding to your theme, go your way. It is better
that the link you create on a directory is surrounded by keywords that are
consistent with yours.
So
aim for quality rather than quantity of directories. Among the most important
directories, there is the top of the Paperblog list. It is strongly advised to
be referenced by this directory which goes further than a simple inscription.
It automatically retrieves and references all the articles you publish and
displays them (sometimes in one) on its site. Jackpot for SEO!
Other
examples: Webrankinfo, Yagoort, Directory-blogs, Directory-bloggers, etc.
2 /
Post a press release on platforms
You
may not know, but websites for online press releases exist. They are not
intended for journalists but for search engines ... Their use has been largely
diverted into powerful SEO tools.
To
sign up, it's a little longer than blog directories. First you need to write a
press release that summarizes the activity of your blog, where you
strategically incorporate URLs into your pages. I insist on the
"strategic" side because the rules of publication of these sites are
rather restrictive and many of them perform proofreading before publication.
Too many URLs, too evasive a subject, duplicate content ... and that's the
passage to the hatch for your release. So take the time to write it down
properly.
Also
pay attention to 100% duplicate content. These sites do not laugh at all with
that. They almost systematically scan the web before publication. And if you
have published a statement that looks a bit too similar on another site of this
type, you will be refused publication.
Some
examples: Buzzibuzz, Categorynet, Linkio, etc.
3 /
Post on social networks
As
soon as a new article is published, share it on social networks: Facebook,
Twitter, etc. For professional topics, it is advisable to target groups on
Viadeo and LinkedIn. Attention: before anything else it is not a matter of
spamming these groups all over the place! Spam is bad, it's heavy, it's
annoying and it gives a very bad image to a brand.
On
the contrary, it is a question of targeting thematic groups on the professional
social networks Viadeo and Linkedin, whose members might be interested in the
content of your blog. Once this is done, you have two options:
•
Either you play cards on the table and present your blog highlighting the
potential interest for group members
•
Either you post the beginning of a particular article with a link "read
more" by targeting very precisely the group and the section in which you
share it
This
tip works particularly well on Viadeo.
4 /
Take advantage of bookmarks and curation platforms
Diigo,
Pearltrees, Digg, Delicious, these bookmarks tools allow you to store the links
of interesting articles in the same place and share them with others people. It
is therefore extremely practical to write an article or to constitute a press
review. This is also an effective way to increase the number of inbound links
to your blog. In the same way that you "bookmark" articles from
external sources, you can store your own content on these sites and thus create
an additional backlink.
The
same is true for curation tools such as Scoop It, Bundlr or Paper.li.
Initially, these platforms are used to qualify and share information on the web
but a misuse can make them very powerful in terms of referencing. In addition
to being stored in public and well-referenced areas, your articles will be
visited frequently, thus increasing traffic to your blog.
5 /
Exchange links with other bloggers
This
is a classic trick but I chose to position it only in 4th position because it
can hardly be achieved at the time of launching the blog. Why ? Simply because
your blog is 1. Virtually empty, 2. Without fame, 3. Without SEO. And yes it is
the harsh law of blogging: the more you are small and invisible and the harder
it is to be respected by other bloggers6 / Leave comments on other blogs
This
last tip requires some preparation work. The first step is to spot and follow
closely blogs that deal with the same theme as yours. This allows you to react
very quickly when a published article allows you to comment and legitimately
post a link to your blog. "Very good article. For more information, here
is the article I wrote on the same subject.
Conclusion
Referencing
his blog is ultimately not something very complicated to do, but it takes time.
And beware of those who would not take the time to take care of each of the
actions described in this article. The image of your blog could suffer even
before this one appears in the results of Google.
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